Business Track

Boris Daffos

Manager Solution Consulting Italy & Iberica chez at Adobe

Magento & Adobe : Let’s talk about value

What is the point in combining together the best eCommerce tool with the leader of Digital Marketing platforms? In this session I would like to share the vision of what is Adobe Experience Cloud and how it could benefit to the merchants using Magento.

I’ve worked as independent consultant for many years before I joined Neolane as the solution consultant in charge of emerging markets. Nowadays, I’m based out of Barcelona as responsible for solution consulting for Southern Europe at Adobe. As a solution consultant and engineer what I like is working with my customers to find the best solution for their use cases. I’m a technology enthusiast and pragmatic so I always place the user as the key part of every solution. I’ve lived and worked in 5 countries and love to benchmark digital strategy and behaviors across cultures and markets.
I’ve worked as independent consultant for many years before I joined Neolane as the solution consultant in charge of emerging markets. Nowadays, I’m based out of Barcelona as responsible for solution consulting for Southern Europe at Adobe. As a solution consultant and engineer what I like is working with my customers to find the best solution for their use cases. I’m a technology enthusiast and pragmatic so I always place the user as the key part of every solution. I’ve lived and worked in 5 countries and love to benchmark digital strategy and behaviors across cultures and markets.