Ignacio de Paula
CEO at ebizmarts POS
10 Reasons Why
El Retail Físico no está muerto, pero está cambiando, analicemos como ha evolucionado el comercio físico en los últimos tiempos y veamos 10 experiencias que pueden ayudarnos a conectar mejor con nuestros clientes usando Magento e ebizmarts POS como facilitadores de dichas experiencias.
Ignacio was born in Salto, 500km north Uruguay's capital, Montevideo. Ignacio used to spend a lot of his time at his father's bakery where he learnt the basics of running a company and dealing with customers. At the age of 17 Ignacio moved to Montevideo to continue his studies, right after moving to the capital he started working at a local recording company, this job helped him support his studies at ORT University from where he holds a 4 years BA degree in Computer Science. After graduating and a few jobs in the industry, Ignacio joined Eli Barnett as a software engineer at Eli's company B4Before. Later on they co-founded Ebizmarts, a B4Before spinoff focused on creating software for retail stores with clients in over 50 countries. Their POS software helps retailers to bridge the gap between online and offline by providing store managers and store associates with the right tools for a 21st century in-store digital transformation and re-shaping the role of the sales force by empowering them to do more, get to know their customers, their catalog and improve the in-store experience.