Customer Journey Optimization
Most companies are hypnotized about acquiring customers, testing new tools or making new campaigns, forgetting that eCommerce growth is a relation between us and hundreds and thousands of customers.
That’s why we need to understand that our role is more like a movie director.
We need to stage an outstanding experience through the entire customer journey, to get from the initial Hello to the Happily Ever with as many customers as possible.
What will the audience get from this session:
> How to do RFM segmentation & analyze customers to find the true lovers, the ex-Lovers or the Don Juans.
> How to identify their Ideal Customer Profile and stop wasting money advertising to the wrong customers
> Insights from real eCommerce players